Bright Ideas

They don’t happen by accident. They happen by design!

introducing...

Hayley

The Branding Expert

Qualifications:
SIT Computer Graphic Design Diploma

Experience:
10+ years of Graphic Design experience.

Strengths:
Experienced Graphic Designer with a history of working in the marketing and advertising industry. Skilled in Logo Design, Advertising, Books.

Favourite things to Design:
Logos and branding. 

Proudest Achievements:
Helping Southland businesses to create their own unique branding and advertising campaigns.

Design Background:
Starting out at The Southland Times in the Creatives Services Department, where I spent 7 and a half years, I worked on a wide range of projects with a number of clients. On leaving the Southland Times I went on to a Graphic Design role with McDowell Print. Here I spent a further 3+ years developing my skills and also helped out behind the scenes in the technical / production side of the business. This helped me to get a greater understanding of design and what works best for the various applications it can be used for.

Qualifications:
Natcoll Design: Certificate of Graphic Communication

Experience:
15+ years of Graphic Design experience starting as an apprentice at Craigs.

Strengths:
Experienced Graphic/Web Designer with a demonstrated history of working in the marketing and advertising industry. Skilled in Logo Design, Advertising, Adobe Creative Suite.

Favourite things to Design:
I like to design logos and coming up with branding ideas. I find that the most enjoyable part is the concept. Simple logo elements combined with harmonious typefaces as well as a straight-to-the-point tagline are key to a great brand.

Proudest Achievements:
It’s hard to single out any one design or moment as I get a great deal of pleasure out of my creative work. I would have to say the people I have met so far in this industry (and I have had the pleasure of working with some of Southland’s top designers and typesetters as well as some fantastic account managers and printers); all of these people work together to help bring my creations to life.

Design Background:
Starting as an apprentice/Pre-Press Operator in 2005 at Craigs Design & Print, I accrued knowledge and design skills through Senior Graphic Designers who had been in the printing industry for numerous years. While there, my three-year apprenticeship gave me the credentials to back up my history and knowledge of the printing industry. After seven years I moved from this reputable print house to a familiar signwriter. I then had another couple of years working in the printing industry in Invercargill before coming back to where it all started for me at Craigs.